Obtenez plus de profit sur votre site de commerce électronique avec ces 7 tactiques de conception Web
Chaque site est différent et cela s'accompagne de différents besoins en matière de conception de sites Web. Bien sûr, Google n'a pas le temps de parcourir des milliards de pages Web et de voir si chacune est assez bonne pour le créneau auquel elle appartient. Non. Au lieu de cela, Google a constamment déployé des mises à jour qui servent de standard pour tous les sites, quel que soit le créneau.
À lire : Gagnez de l'argent avec Facebook et Twitter sans site Web !
L'expérience utilisateur, plus que tout, fait partie de cette norme ; et si vous avez un site e-commerce, vous n'êtes pas exclu. Il existe une liste de pratiques de conception de sites Web que Google encourage tous les sites à suivre, mais dans un souci d'être spécifique et de répondre aux besoins uniques de votre site, les principaux experts australiens en conception de sites Web vous fournissent une liste de pratiques que les sites de commerce électronique doivent suivre pour doubler les ventes.
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Barre de recherche
Plus vous avez de produits, plus il est impératif d'ajouter une barre de recherche à votre page. Cela permet à votre utilisateur de filtrer plus facilement ce dont il a besoin et de trouver ce qu'il recherche exactement.
Plusieurs photos d'articles
Vous n'êtes pas obligé de créer un album entier pour chaque élément. 2-3 photos feront l'affaire. Les gens achèteront avec leurs yeux et comme ils ne peuvent pas voir le produit en personne, la meilleure chose à faire pour eux est une photo précise du produit. Si vous voulez aller plus loin, vous pouvez également créer une vue 3D ou une vidéo de votre produit.
Barre de navigation
Une mauvaise navigation est l'une des principales raisons pour lesquelles les utilisateurs quittent un site. Cela peut devenir frustrant lorsque vous accédez à un site Web et qu'il n'a pas de barre de navigation indiquant où un utilisateur peut aller pour des types d'éléments spécifiques. Facilitez la vie de votre utilisateur en faisant de la barre de navigation l'une des parties les plus importantes de votre site Web.
Panier
Faites du panier un bouton sur lequel vos utilisateurs peuvent facilement cliquer lorsqu'ils visitent chaque page de votre site. Vous ne voulez pas le rendre trop visible, mais assurez-vous simplement qu'il est là. Cela peut contribuer grandement à réduire l'abandon de votre panier de vérification.
Catalogue organisé
Personne n'aime entrer dans un magasin avec des objets encombrés partout. La même chose s'applique à votre site. Cela en dit long sur votre marque lorsque vos produits sont désorganisés. Assurez-vous donc qu'ils sont disposés dans votre page de manière à ce qu'elle soit propre, organisée et attrayante. C'est agréable pour les yeux du client et cela l'encourage à faire un achat. Portez également une attention particulière à ce que vous vendez, faites une recherche minutieuse sur les produits les plus vendus si vous n'êtes pas sûr du créneau dans lequel vous souhaitez vendre.
Partenaires et associés
Trouvez un endroit approprié sur votre site Web, de préférence la page d'accueil ou À propos de nous, où vous pouvez afficher les entreprises partenaires avec lesquelles vous travaillez/avez travaillé. C'est l'un des rares moments où l'on ne se moque pas de l'abandon de nom. En fait, cela pourrait même ajouter à votre crédibilité, ce que les utilisateurs apprécient lorsqu'ils font des achats en ligne.
Section de vente
Qui n'aime pas une vente? Presque tout le monde sauterait sur l'occasion d'acquérir un article à un prix inférieur. Assurez-vous que votre utilisateur sait quels articles sont en vente en ayant une page dédiée aux produits à prix réduit.
Il existe d'autres pratiques de conception de sites Web que vous pouvez utiliser sur votre site de commerce électronique ; mais ceux qui ont été décrits ci-dessus sont les moyens les plus efficaces et les plus simples d'augmenter votre taux de conversion.
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Voir aussi : Les 6 meilleurs outils de marketing par e-mail qui vous permettront d'économiser 500 $ chaque mois
Osez expérimenter, mais uniquement sur celles qui, selon vous, profiteront le plus à votre site. Obtenez des conseils de grands concurrents et voyez ce qu'ils font sur leur site que vous pourriez appliquer au vôtre.
Quelles autres pratiques de conception de sites Web de commerce électronique aviez-vous en tête ? Faites-nous part de vos commentaires !
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